Countless marketing techniques companies used to promote products and their services. From that companies get benefits – increased revenue, sales, leads, and so on…
A few years back when social media doesn’t exist, companies have fewer options for promotion. The BIG problem is that the company can’t target audiences all over the world.
To solve this problem a game-changer tool comes named Social Media.
Because of a larger number of people on social media, huge potential to reach a wider audience. Both small and BIG companies know the power of social media platforms, and how they can change a company’s sales graph chart to the TOP level.
Nowadays, everyone is hanging on social media.
They scroll continuously for a long time.. maybe an average of 6 hours a day, according to some reports.
With the help of social media, companies build brand value, awareness, and trust by providing valuable content.
That’s the reason companies choose social media for marketing practices because they can easily target any type of audience they want.
Companies used different types of marketing strategies and spend lots of money to make sales. But sales come when you target the right places – social media platforms where people spend most of their time.
Companies understand very well the POWER of social media. Social media marketing is a compelling marketing method to promote business.
If a company wants sales and brand awareness, it can be achieved by using social media properly.
So today, I told you what Social Media Marketing is. And how do you use to market? All of this information is mentioned in this article. So, read till the end.
What is Social Media Marketing?
Social Media Marketing is a part of digital marketing. It helps companies increase their sales, drives traffic to websites, and many more. This is a method of marketing, in which the audience has to be engaged on the social media platform.
Marketers use lots of marketing strategies on social media. The company has to create content in which many formats of content like infographics, blog posts, videos, audio, and image are uploaded on social media.
Due to this the brand value and awareness of the company increases. The company does all this for the marketing of its product and service. With this, the company is connected with its customers, and the audience is also engaged by the content.
Many companies also run Paid Ads on these platforms. In this, the company creates its profile on these social media and uploads the content.
Social Media Marketing Platforms
Now we will tell you about some of the biggest social media platforms, on which you can do this marketing, which is as follows –
It has about 2.9 billion monthly active users of the world every day. Audiences of all classes and ages meet on Facebook. Companies do their marketing through Facebook, in which they use both organic and paid methods. In the Paid Method, the company runs the Facebook Ads campaign. The company has been using it for many years because from here they get a good response from the audience.
Instagram is also a great platform on which brands and businesses can do their marketing. In this, by creating content, you give information related to your business to the people. Like Facebook, Instagram also gives us the option to run Paid Ads. Many brands take the help of influencer marketing to reach the marketing of their product to the people. For influencers who have good followers, the company gets their marketing done by paying some money to them.
Twitter is also one of the very famous social media platforms, which is used by about 211 million people every day all over the world. In this too, companies share videos and photos in tweets related to their products and services, so that the audience can engage with them. Here also the company can promote by running Sponsored Ads.
The LinkedIn platform is especially useful for those people who are involved in Business-to-Business (B2B). It has 744 million monthly active users. If you want to make a B2B sale of your product or service, then LinkedIn will prove to be the best platform for you. Like all platforms, in this too you can run Paid Ads and market your product to more people.
Youtube
Youtube is the second largest search engine after Google, which 315 million people use daily. You can also call it a video-sharing platform that belongs to the Google company. To market the business, create a channel on YouTube and regularly upload videos related to your product and service.
Along with this, you can also take the help of Youtube Shorts because nowadays YouTube is giving it reach. Like other platforms, you can also run Youtube Ads on YouTube.
It is a photo-sharing platform with 444 million active users per month. In this, you can do marketing by sharing a photo of your product. While uploading the photo, you have to write its description and title correctly, so that your photo reaches as many people as possible and the image gets a good ranking. Apart from this, short videos can also be uploaded to it.
Disadvantages of Social Media Marketing
Now let’s see the disadvantages of marketing on these social media whose information is mandatory for us –
Slow Return on Investment
If you think that you have run any paid ads in social media today and its results will be visible in a day or two, then you are wrong. From here you will not see the result immediately.
Brand Value at Risk
People will appreciate your brand and business only when they like it. Whoever your customers are, their satisfaction should be met with your product or service, otherwise, if it goes bad then this thing will spread in social media and no one will want to buy your product. So take special care of this thing.
Advantages of Social Media Marketing
Here we will see what are the benefits of marketing your product on social media.
Build Brand Awareness
The engagement rate is high in social media, due to which brand awareness increases. Engagement consists of likes, comments, shares, saves, and reposts.
It is very important to increase brand awareness for your business. Only then people will know about your company and the product you are selling. You can do this work through content creation on social media.
The method of Internet marketing is much more beneficial than the traditional marketing of old times because through this you can easily promote your brand to more people.
For this, you have to create a social media profile for your business. The profile should look professional in which the logo of the company is applied so that the profile looks even better.
Cost
However, creating your account on social media is absolutely free. Also, if you want to promote your brand or business, then you can do it through an organic method which does not cost money.
But if you run a paid campaign in it, then it is much cheaper than other platforms. It would be good if you ask an expert who has a good understanding of social media marketing to run ads.
Increase Traffic
If your business has a website, then you can bring traffic to it through social media. For this, you have to add a link to the website in your social media profile, so that when an audience clicks on that link, it will reach that website directly. It helps a lot in doing lead generation in your business, which is most important for any business.
Generate Leads and Boost Conversions
By sharing your product and service on social media platforms, it is easy to generate leads and increase sales from there. This is because your talk is reaching only those people who are engaged with your account.
Learn From Competitors
Through social media, you can see which strategies are performing well and which are the worst for your competitors. You can also find out what products your competitors are promoting, what campaigns they are running, and how they are interacting with their followers.
With this, you get to know which strategies are right and which are not, which helps you to think about what changes you should make in your social media strategies.
Foster Relationship With Your Customer
Connecting and engaging with your social media followers can build long-lasting relationships with your business and audience. You can do all this by being engaged in the post with them by answering the questions asked by them in the comments and by helping them if they have any problems.
What is Social Media Marketing Strategy?
Social media marketing is a type of outline in which you write the social media goals that you want to achieve. There is also content planning in this, what type of content you will upload on these platforms. It is easy to do marketing on a platform by making a strategy and the growth of the company is also good with this, the chances of success of the marketing done by them also increase to a great extent.
How to start social media marketing?
For this, first of all, you have to decide on which social media platform you want to market. After that, you have to make a good profile on that platform in the name of your business and brand. While creating the profile, do not forget to add the logo design of your business so that people can identify your business with it.
Along with this, you are regularly uploading content to grow in social media and engage with the audience.
Why is social media marketing important?
Nowadays everyone spends more of their time on social media, due to which the company also goes like them and their promotion on these platforms.
Around 3.5 billion people around the world are on social media.
Conclusion
What is Social Media Marketing nowadays? How does it work? Also, what are its advantages and disadvantages? Also found out.